sponsorship & advertising opportunities

event sponsorship

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Capital Lakefair is one of the largest and longest running festivals in Thurston County and the State of Washington. The annual summer festival has been a community tradition for the last 62 years and entertains more than 200,000 visitors every season at Capitol Lake. The festival is a family oriented event that attracts families and people of all ages from around Western Washington. Lakefair also provides the opportunity for more than 12 non-profit organizations to generate $225,000 in revenue annually through food concessions which goes directly back to our community.

Event Sponsorships help support all aspects of Capital Lakefair's annual operations. This is includes Lakefair Week in the summer, Scholarship and Royalty Programs for local students, community engagement at events such as Life Skills Prom and Little Red School House, float travel and much more.

All Event Sponsors are prominently featured on our website and in the annual program distributed by local businesses, inserted in regional publications over a 3-county area and made available to visitors. Event Sponsorships begin at $1,000.

The following options are also available and may be added to customize Sponsor Packages, subject to availability.

***Please note our event has been heavily impacted by COVID-19 and some options may not be available for the 2021 season. We are still encouraging General Sponsors, Presenting Sponsors, booth options and park banners. We are not anticipating an Annual Program this season.***


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Lakefair reserves a large area in the middle of the festival grounds, dubbed the “Midway,” at Heritage Park for Event Sponsors. Standard size for booths is 10ft x 10ft and Sponsors have the freedom to pick specific days and/or times they wish to participate at the event. Booths can be used for distributing marketing material, demos or activities to engage visitors.

presenting sponsor


Many of the larger events at Lakefair offer partial or complete sponsorship opportunities. Current availabilities include the Scholarship Program, Car Show awards, Non-profit Food Row, Lakefair Float travel, Arts & Crafts vendor booths, Grand Parade and Hospitality Weekend.

park banners


Sponsors have the opportunity to display large company banners  on site during the festival. Locations are available along the highly visible fence line located at 5th Avenue in Olympia and near the Entertainment Main Stage within the park.

street banners*

Street banners are mounted to the light poles neighboring a high traffic route in the heart of Olympia, extending along Capitol Way S at 5th toward the Washington State Capitol Campus. Banners measure 3 x 5 feet and feature Lakefair imagery and custom graphics highlighting sponsors. Banners are up for a 3-week period prior to and during Lakefair Week.

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ad placement*

In addition to having your company logo featured in the annual program, we offer ad placement in a variety of sizes. Sponsors may choose 1/8, 1/4, half and full page inclusions.


parade entry

Have a fun company vehicle or routine you'd like to perform for a large audience? The Grand Parade takes place on Saturday afternoon of Lakefair Week, and travels past the Washington State Capitol Building on it's way to Downtown Olympia and the Lakefair grounds.

Cheering Crowd

custom sponsorship

Have another idea or proposal for partnering with Capital Lakefair? Let us know by submitting an inquiry above and someone from the organization will be touch!